Research Team Hub

Primary Research Objective?

Stimulus Type(s)?

Select all that apply. At least one required.

Number of Concepts?

Add multiple to compare outputs side by side.

Variable Attributes?

If concepts vary on structured attributes (price, pack size, flavor), list them. Leave empty for finished concepts.

Stimulus Complexity?

Questions per Concept?

Minutes per Concept?

Open-Ends per Concept?

Video Length (sec)?

Measurement Goal?

Direct Comparison Importance?

Do consumers compare alternatives??

Concept Similarity?

Benchmark / Norm Comparison?

Include a control concept?

Primary KPI?

KPI Data Type?

Add subgroups that need separate analysis. Decision-critical cuts drive sample size upward.

Include MaxDiff?

For ranking claims, features, or messages ?

TURF (portfolio reach)?

Advanced Statistical Mode

Precision Level?

Winner Rule?

Budget Constraint?

Max Respondent N

0 = no limit

Target Incidence (%)?

General Survey Min?

Quality Buffer (%)?

Rounding Increment?

Concept Test Architect · Methodology Engine v1.0